Campaign Overhaul Leads To 7x Conversion Growth For Store Fixture Retailer

At account takeover, the client was running two Search campaigns that had existing keyword overlap, which limited messaging and landing page consistency while leaving keyword prioritization solely up to Google’s algorithm. A campaign restructure, aligning ad groups to the client's own inventory page structure and expanding relevant keyword targeting, resolved that overlap and unlocked an additional stream of demand that wasn't previously being captured.

The Approach

  • Restructure campaigns with alignment to inventory page

  • Identify and resolve keyword overlap through improved segmentation

  • Move brand-specific keyword targeting to a dedicated campaign separate from general terms

Results

  • Conversions grew roughly 7x over the campaign, while spend increased only about 49%.

  • Cost per acquisition dropped nearly 80%.

Let’s Get In Touch

Please share any details about your current SEM goals and challenges, and I will follow up via email.

You can also reach out directly by emailing me at lauryn@lauryndenneydigital.com.