Turning Search Targeting Precision Into Dental Practice Leads
Across three separate accounts, these dental practices were seeing the same core problem of wasted spend on searches that were never going to convert and missing visibility on the local map pack, a vital spot to be as users research dental offices.
This updated strategy combined precise keyword targeting, local visibility efforts, and message testing tailored to each practice's unique positioning.
The Approach
Heavy keyword and negative keyword refinement
Leverage Local Performance Max campaigns for map visibility
Test new keyword buckets outside of general dental terms
Results
Practice A
Monthly lead volume tripled over 12 months.
Cost per acquisition dropped more than 60%, while spend stayed consistent month to month.
A weekend-availability keyword test grew into one of the account's most efficient campaigns, proof that testing beyond generic dental terms could open new, efficient channels.
Practice B
Monthly leads roughly quadrupled over 12 months.
Cost per acquisition dropped more than 70%.
Practice C
Monthly leads grew from 1-2 per month to consistent double-digit volume over 10 months.
Cost per acquisition dropped more than 90% off its starting point.
Let’s Get In Touch
Please share any details about your current SEM goals and challenges, and I will follow up via email.
You can also reach out directly by emailing me at lauryn@lauryndenneydigital.com.