Growing Contact Volume While Cutting CPA FOR Hearing Clinic

This hearing healthcare provider’s account was optimized to deliver stronger results and maximize existing budget. Landing page work and closer search query review sharpened the account's core campaigns, underperforming spend was redirected, and Display and YouTube were layered in to build awareness that supported demand across the account.

The Approach

  • Optimize landing pages to improve post-click conversion rate

  • Implement a regular cadence of search term reviews to sharpen targeting and cut wasted spend

  • Reallocate budget toward stronger performing campaigns

  • Layer in Display and YouTube efforts to build upper-funnel awareness

Results

With no increase in monthly budget:

  • Monthly conversion volume more than doubled, climbing from 30 to over 70 per month

  • Cost per acquisition dropped nearly 60%

This chart shows how conversions and cost per acquisition moved in positive directions across the 11-month period and held their improved state

Let’s Get In Touch

Please share any details about your current SEM goals and challenges, and I will follow up via email.

You can also reach out directly by emailing me at lauryn@lauryndenneydigital.com.