Success At Limited Spend For A B2C / B2B Wellness Business

The goal for this wellness business was to spend their ad dollars smarter. With a limited monthly budget, the priority was squeezing more qualified leads out of the same dollars by identifying and cutting out wasted spend.

The Approach

  • Heavy placement management was conducted on Display campaigns, cutting low-quality inventory and limiting bot traffic.

  • Narrowed keyword strategy to prioritize the most profitable service lines

  • Ongoing conversion rate optimization and landing page testing to identify which conversion path is most effective

Results

  • Monthly conversions roughly quadrupled over 9 months, without requiring a proportional increase in spend.

  • Cost per acquisition dropped more than 80%.

  • Nearly 300 total conversions were delivered over the 9-month campaign at a roughly $60 blended CPA.

Let’s Get In Touch

Please share any details about your current SEM goals and challenges, and I will follow up via email.

You can also reach out directly by emailing me at lauryn@lauryndenneydigital.com.